Time for Some New Wisdom…Agriculture as a Business (Part 2)
If you read Part 1, you know that it’s okay to see agriculture as a business, but that’s not the end of the story. How can you improve your agriculture business?
Many producers focus exclusively on the production and operations side of their business. That is why most farmers do it, right? They love to farm! But, to have a successful business you need to focus on the other areas as well (or at least hire capable managers). At FamilyFarms Group, we offer structure recommendations to our new clients that encourage this focus.
Yes, operations is an extremely important area, and the manager of production/operations is integral. But what about crop sales, business marketing, technology, human resources, and finances? An operation will not thrive unless someone is watching all of these important areas.
In any other industry, small business owners run into the same thing. You need someone in sales, purchasing, client relations, etc. They may not all be the “fun” tasks that the owner most enjoys, but they are important to the success of the business long-term.
If we are going to think of agriculture as a business, we need to work on the business. Have you ever heard about the difference between working “in” the business and working “on” the business? Most producers enjoy working “in” the business, and that is okay. Just be sure that you are working “on” the business as well.
It is important to your farm’s future success that you work on your farm now to provide future generations with the opportunity to farm. If you are ready to start working on your agriculture business, contact FamilyFarms Group today.