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Competitive Advantage in Farming

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A Real Competitive Advantage

How can you stay ahead of the pack when everyone has access to the same information?

So you attend advanced training at agriculture conferences…along with hundreds of other producers. And you have a great relationship with your vendors and suppliers…and so says every other producer out there. You stay up to date on new technology and industry practices…by following the same sources of news and advice that other producers access. 

During the industrial revolution, organizations depended on the advantage of owning tools that other manufacturers didn’t have access to. That was the age of scarcity. Today, we have the age of plenty and everyone has access to everything.The question is becoming pretty clear – How can anyone stay ahead of the pack?

Since having access to the right tools and information isn’t as great an advantage as it once was, it may be time for a new competitive advantage in farming.

Here are the viable options:man2.jpg

  1. Your network
  2. Your attitude

At FamilyFarms Group, we focus on creating a vast network including:

  • Producers with similar mindsets and extensive expertise in row crop agriculture
  • Ag Consultants and experts in a number of business areas
  • Resources to help with even more business areas
  • Vendors

Why is this the right mix? Well, it covers just about everything! We offer the ability to network from producers across North America which allows you to have access to a very broad knowledge base. Additionally, you aren’t talking with any direct competitors. It’s a lot easier to be open when you aren’t worried about losing ground to the guy you’re sharing with.

Your attitude is a little bit trickier. No one takes it very well when someone says,“You need an attitude adjustment.” But, to have a true competitive advantage in farming, it is necessary. It’s necessary to be open, to have a hunger to be the best, and to not get stuck in thinking ruts. It’s not easy, but it is necessary and possible.

So how do you gain a true competitive advantage? You contact FamilyFarms Group. It’s a lot easier to do this with the help of experts with experience than to try to do it on your own. We’re here to help.

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Written By

Jill Miller

Jill Miller

Marketing Manager

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