How do you Create Your Farm's Image?
Most people would agree that image matters. Your website, logo, and marketing materials say something about you and your organization. The impact of image is not going away anytime soon.
There are ways around it, but they require a lot more leg work to convince people. Your image can begin to do this work for you.
In agriculture, it seems that producers are afraid to have a public image- afraid that it makes them the “enemy.” However, that is definitely not the case. If you can create a positive image it will do wonders for your community relations. An image allows people to know exactly what you stand for just by seeing a logo. That’s a lot of power.
But I Would Need Help
Okay. Start with what you have (not what you don’t have). Most operations are faced with the daily decisions of what NOT to have, what NOT to buy, who NOT to hire. But think about what you do have and what skills are at your disposal. If you have a little extra money, hire some help. Or join FamilyFarms Group so we can help you! If you have a little extra time, think of the things you can do yourself.
But I Don’t Know Where to Start
There are a few things that every operation should start with:
- A logo – This one is pretty big so put some thought into it. How do you want people to see your operation? Traditional? Contemporary? Innovative? Family -Oriented? All of these are images that you can portray through your logo.
- Pictures – You need pictures of you and your family, key employees, and the operation. People are very visual, so be sure that you have some pictures to portray the image you are trying to get across.
- Informational Materials – This is where it gets tricky. You can have a farm resume, a brochure, an informational packet, or forty different other things. Honestly, that is up to you. Just be sure you have one thing. This is your “leave behind” when you are talking with a potential landowner. This is the material that you would mail to a potential investor. This is where your mind gets to work!
You can take things further with a website, newsletters, even getting involved in social media. But you have to start somewhere.
If you need more help, check out whether FamilyFarms Group would be a good fit for you. We help our clients develop these materials as part of a cohesive marketing plan. And that’s just one of the 11 areas where we can help you with your business. Contact us today to learn more.